Mobile: (+86) 13820920376

Email: dahaiwang@tiangong.edu.cn

1.Education

PhD in Business Management, Business School, Nankai University, China, 2006   

2.Professional Experience

Associate professor, School of Economics and Management, Tianjin Polytechnic University (TJPU), Tianjin, China, 2009– present

Prepared and taught marketing research, marketing, consumer behavior to undergraduates and postgraduates; Developed and delivered lectures; Undertook some researches of national and provincial projects.

3.Areas of Interest

4.Marketing management

5.Consumer behavior

6.Marketing research

7.PUBLICATIONS

1. Shen Duan, Dahai Wang(corresponding author), Tang Yao, Qi Qiu, The Influence of Self-construction on the Consumers' Promotions Preference[J], Journal of Management Science, 2018, 31(6):128-144.

2. Dahai Wang, Shen Duan, Chi Zhang, Qi Qiu, Research on Repeated Purchase Intention of Green Products-The Moderating Effect of Advertising Appealing Mode[J], Soft Science, 2018, 32(2):134-138.

3. Dahai Wang, Fei Yao, Tang Yao. To Buy or not to Buy? A Study on Ecological Buying Behavior in Perspective of Ambivalent Attitude[J], Nankai Business Review, 2015, 18(2):136-146.

4. Dahai Wang, Tang Yao, Qiong Bai. Influential Factors of Customer Loyalty of Points-based Reward Programs of the Credit Card[J], Modern Finance and Economics, 2013(3):106-118.

5. Dahai Wang, Dechang Han. Influencing Factors of the Effectiveness of Points-based Reward Program and Its Mechanism: An Empirical Study Based on the Credit Card Industry[J]. Statistics and Information Forum, 2012(11):92-98.

6. Dahai Wang, Jianhua Liu, Chenglin Shen. A Study on Causes of credit-card-debt and Its Marketing strategy[J], Soft Science, 2012(3):140-144.

7. Dahai Wang, Fei Yao, Yuxiang Zheng. The Study of Credit Cards Usage Intention and Its Marketing Strategy Based on The Theory of Planned Behavior[J]. Chinese Journal of Management, 2011, 8(11):1682-1689+1713.

8. Dahai Wang, Dechang Han, Yuxiang Zheng. Conjoint Analysis on the Credit Consumption of Young White-collar Consumers’ Preferences: Take the Young White-collar Consumers in Beijing, Tianjin, Shanghai and Shenzhen for Example[J]. Finance Forum, 2009(5):57-64.

9. Dongjin Li, Dahai Wang. The Marketing Research Status and Trend in Chinese Mainland: The Content Analysis based on the Symposium of JMS Annual Conference of China[J]. Journal of Marketing Science, 20084(3):107-121.

10. Dechang Han, Dahai Wang. The Research on the relationship among demographic characteristics, social environment and on-campus credit card marketing[J]. Shanghai Finance, 2007(11):79-83.